7SWAN®️ Activewear

Welcome to the (r)evolution of activewear.

The first of its kind: this is the evolution of activewear, placing emphasis on how we want women to feel right now. To celebrate how beautiful and fabulous we are right at this very moment.

The 7SWAN is not designed to sculpt, to hold or to make you look like anyone else. Its goal is to help love ourselves as we are, today.

The starting point for 7SWAN was to consider what women really want. Until now, activewear has perpetuated the goal of being a certain shape or size to enjoy moving our bodies. With 7SWAN, the goal is to love moving your body and feel fab whilst doing it. It's about feeling beautiful right now and having fun. Life is too short to not feel fab.