Hi,
I’m so glad you’ve found your way here. I’d love to tell you a little about the heart and soul behind our brand.
This dream of mine started in a not-so-sparkly time. I had to leave my teaching career due to ill health, multiple operations and the mental toll that came with it all, followed by PTSD. For a while I felt lost. But from that place a little spark of an idea grew. I wanted to create something that would make people smile, feel good and maybe even a little magical.
At the heart of everything we do is kindness—kindness to ourselves, others and our planet. We dream big and act small, pouring passion and creativity into every detail.
7SWAN Activewear
Let’s be real—not everyone wants to squeeze into tight lycra to exercise. The 7SWAN is all about freedom, comfort and confidence while still looking great.
Slogan Sweatshirts & Tees:
Think super comfy, soft fabrics with upbeat, glittery messages that give you a little pep in your step. Who doesn’t need a little sparkle in their day?
The Willow Jumpsuit:
I designed the Willow Jumpsuit to be both practical and stylish. As it happens, so many other women need something like this too!
Our mission is simple - to create clothes that make you feel beautiful, sparkly and YOU, no matter the day.
The motto behind everything we do is FREE YOUR SPARKLE. Because I believe every woman deserves to feel confident, radiant and like the incredible person she already is—no waiting, no conditions, just magic as you are.
And as Robin Williams said (one of my favorite quotes ever): “Everyone you meet is fighting a battle you know nothing about. Be kind. Always.”
So that’s me. That’s us. A brand built from hard times, but also a whole lot of love, resilience and glittery hope. Thanks for being part of the journey—you’re making this dream come true!
Let’s spread joy, one comfy and stylish outfit at a time. ✨
Alicia x
