January has a way of making us question everything doesn't it?
Our energy. Our bodies. Our confidence. Even our life choices.

It’s like emotional jet lag. The sparkle of December has gone, the weather is grey, the to-do list is still loud, and suddenly we’re wondering if we’re doing enough, being enough, or holding it all together “properly”.

And then there’s The Traitors.

If you’ve been watching, you’ll know exactly what I mean. It’s gripping, brilliant, and slightly unsettling because it holds up a mirror to something so many of us do in real life: we stop trusting ourselves.

The Traitors Effect: When We Hand Over Our Self-Trust

On the show, the moment people stop listening to their instincts, everything shifts. They start:

• Overthinking

• Second-guessing

• Performing

• Shrinking

• Looking outside themselves for permission

Sound familiar?

As women, especially in January, we’re masters of this. We question our bodies, our pace, our choices, our emotions. We wonder if we’re too much or not enough. We compare. We quietly doubt our own wisdom.

This was me. Add in motherhood, autoimmune illness, running a small business, and just being a human in a noisy world… and suddenly I realised my nervous system is doing Olympic-level emotional gymnastics.

I suddenly realised that there's no wonder January feels heavy.

January Blues Aren’t Weakness, They’re Information

So grab a cup of something soothing and let's chat. Instead of seeing January blues as failure. Let's see them as feedback.
Your body and heart are asking for gentleness.

When you live with autoimmune conditions, your body already teaches you patience. It teaches you to listen. But January? January can feel like running uphill in slippers while carrying everyone else’s emotional shopping bags.

So let’s say this clearly:
You don’t need to push harder.
You don’t need to “fix” yourself.
You don’t need a whole new personality by February.

You just need compassion.

                                             Kiwi loves this book as much as I do

Self-Worth Isn’t Earned, It’s Remembered

One of the things I love about Estelle Bingham’s book Manifest Your True Essence is how it reminds us that we’re not here to become something else. We’re here to return to who we already are. Our truth. Our softness. Our strength.

Self-worth isn’t something you hustle for.
It’s something you remember.

And that’s exactly how I see emotional dressing. What you wear shouldn’t punish your body or demand performance. It should support you. Comfort you. Hold you gently when life feels a bit much.

Your clothes can be a quiet act of self-respect.

Cats, bed and book...

Quiet Confidence Over Loud Perfection

Claudia Winkleman’s book Quite speaks beautifully about the power of being comfortable in your own energy. Not louder. Not sharper. Not “more”. Just truer.

That’s what we’re aiming for.
Not competing. Not proving. Just being.

And honestly? That’s radical in a world that constantly wants us to upgrade ourselves instead of honour ourselves.

                                           Taking 10 minutes to enjoy quiet calm

Words That Hold You When You’re Tired

Donna Ashworth’s journal is one of those pieces of magic that feels like a hand on your shoulder. Her words remind us that rest is not laziness, softness is not weakness, and you don’t have to earn your worth through exhaustion.

I think every woman deserves reminders like that. Especially in January.

Especially when you’re a mum.
Especially when your body is unpredictable.
Especially when you’re building something meaningful from your kitchen table.

Women Supporting Women (Not Competing Like Reality TV)

What The Traitors shows us is how easily women are put into survival mode. How quickly we’re taught to compete, defend, shrink, and doubt.

But in real life?
We rise together.

We share resources. We celebrate small wins. We understand that some days look like ambition and some days look like rest. Both matter. Both count.

This brand was built on kindness, emotional honesty, and the belief that women deserve support, from their clothes, from each other, and from themselves.

The Mum, The Founder, The Human

Running a small business alongside autoimmune illness and motherhood is not glamorous. It’s real. It’s brave. It’s messy. And it’s deeply human.

Some days you’re unstoppable.
Some days you’re horizontal.

Both versions of you are worthy.

Your life does not have to look polished to be powerful.

So If January Has You Doubting Yourself…

Pause.
Breathe.
You are not behind.
You are not broken.
You are not failing.

You are listening. You are growing. You are becoming quieter and stronger at the same time.

Choose clothes that feel like support, not pressure.
Choose rest without guilt.
Choose self-trust over self-criticism.
Choose kindness toward your body and your pace.

Because self-worth isn’t about surviving the game.
It’s about honouring who you already are.

And that?
That’s the secret to being faithful to ourselves.

I'd love to know what resonates with you most? Let me know 

Besos

Alicia x